Holiday Season Hotel Bentonville AR

Holiday Season In Bentonville

A Small-Town Christmas, Done Up Big.

Every year, Downtown Bentonville's Square turns into a holiday postcard — thousands of lights, a Christmas parade, an outdoor ice rink, and a packed calendar of seasonal markets and races running from late November through New Year's. Stay close and skip the long drive in from out of town.

What To Expect

Every Year, Roughly The Same Magic.

Exact 2026 dates are announced by Downtown Bentonville Inc. closer to the season. Timing below reflects the typical annual pattern.

Lighting of the Square — thousands of lights, live music, the season's official kickoff ~Late Nov

The Rink at Lawrence Plaza — outdoor ice skating, open through the season Late Nov–Jan

Winter Cottage Experience at Crystal Bridges — immersive outdoor light installation Late Nov–Early Jan

Bentonville Christmas Parade — 100+ floats, marching bands, downtown route ~Mid Dec

Candy Cane Course 5K/12K — Christmas-themed run on the Square ~Mid Dec

SantaCon-NWA — costumed bar/shop crawl through Downtown Bentonville & Rogers ~Early Dec

Freedom Frosty 5K — benefits Arkansas veterans, starts at Lawrence Plaza ~Early Dec

Close To The Square

Skip The Parking Hassle.

Holiday weekends pack Downtown Bentonville's streets and lots.

■Short drive instead of a long one
■Quiet, warm room to come back to
■Free hot breakfast on cold-weather mornings

The Square,
Lit Up For Winter.

A Small-Town Christmas, Done Up Big.

Every Year, Roughly The Same Magic.

Skip The Parking Hassle.

The Season Books Up Fast.

The Square,Lit Up For Winter.

A Small-Town Christmas, Done Up Big.

Every Year, Roughly The Same Magic.

Skip The Parking Hassle.

The Season Books Up Fast.

The Square,
Lit Up For Winter.